The goal of my senior thesis project was to propose a new retail space by providing my insight on the promotional and marketing aspect for Rifle Paper Co. in London, England. I believe that placing Rifle Paper Co. in London is a perfect fit for the brand aesthetic and market. Opening this space will expand their customer base that was originally attracted to Liberty London’s style, but are looking for a fresh and modern approach. With that said, Rifle Paper Co.’s illustrative style is identifiable and hard to duplicate versus other stationery companies in the market allowing them to cater to their new consumers.
*Disclaimer: This project was created for educational purposes for Savannah College of Art & Design (SCAD). This project was not done in affiliation with Rifle Paper Co.
Click through my senior thesis below!
